"When I first met Feldon, I hadn't yet started to take action towards my dreams. When I started receiving regular mentoring calls from him and being held accountable, it gave me that push to start taking action. I am surprised by how similar our experiences are as entrepreneurs."
My journey
Where I came from.
And why I coach.
A story that starts earlier than most. And gets more honest along the way.
I didn't wait for permission.
I started my first business when most people my age were still figuring out what they wanted to study. That was a choice, and it came with everything you'd expect. The excitement. The mistakes. The moments of genuine progress, and the moments where it all felt like it was going backwards.
Raised in the West Midlands, this community has always been part of how I think and operate.
35 businesses. Not all of them worked.
I've now started 35 businesses. They haven't all worked. That's the bit most coaches won't tell you. But it's also the bit that matters most. Because you don't get real business knowledge from the ones that went smoothly. You get it from figuring out what went wrong and what you'd do differently.
The West Midlands is where I grew up, where I built my businesses, and where I'm based now. I've worked with the Black Country Chamber of Commerce, delivered workshops at the University of Warwick Science Park, and spent time in rooms with people who are trying to build something real.
I got tired of watching talented people get stuck.
When I started coaching, it wasn't a pivot or a next step. It came from watching talented, motivated people get stuck in exactly the same places. Not because they lacked ability, but because no one had helped them turn what was in their head into a structured plan.
That's what I do. And that's why I do it.
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